The theoretical principles of “Poetism” were formulated by Karel Teige, who perceived it as a new aesthetic programme as well as a modern way of feeling about life. With its positive emotional attunement, lyricism and sensitivity, Poetism was to help heal the psychological shocks caused by the First World War. At the same time, it was a manifestation of the dynamic style of the electrical century. Both were reflected in the non-traditional Poetistic concept of art that Teige equated with poetry. The process of bringing together different types of art and the creation of new aesthetic forms corresponded to these ideas. Typical of Poetist creations were the “picture-poems”, composed of various elements – both pictorial and textual. Their compositional arrangement combined the geometrical order and principle of montage, which allowed for a sequential reading and a simultaneous means of perception. The picture-poems were often designed for book wrappers, serving as trailers for the book’s content. They were intended to be reproduced and disseminated in printed form.